The New Warehouse Podcast
The New Warehouse podcast hosted by Kevin Lawton is your source for insights and ideas from the distribution, transportation and logistics industry. New episodes every Monday and Wednesday morning bring you the latest from industry experts and thought leaders.
The New Warehouse Podcast
RFID for Warehouse Operations with Sonaria
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In this episode of The New Warehouse Podcast, Kevin chats with John Wirthlin, Senior Product and Marketing Manager at Sonaria, about why RFID is finally practical for real-world warehouse operations. The conversation explores how Sonaria turns raw RFID data into operational visibility that warehouse teams can actually use.
Rather than focusing solely on hardware, Wirthlin explains how clear business outcomes, operator-friendly workflows, and measurable ROI are driving wider RFID adoption across warehousing, manufacturing, and beyond.
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