Warehouse Fulfillment Strategy for a Changing Consumer Landscape

Kevin chats with John McClymont, Founder of Operational Innovations, about how shifting consumer expectations and delivery realities are reshaping warehouse fulfillment strategy today. John brings deep experience across e-commerce, DTC, and final-mile logistics, giving listeners a practical look at where warehouse operations need to evolve and why. He explains how fulfillment success increasingly depends on reliability, density, carrier mix, and the experience customers have from checkout to doorstep. 

Throughout the conversation, John breaks down how inconsistent carriers, messy data, and rising expectations influence every operational decision. His insights help operators rethink the role their warehouses play in brand experience and customer retention, especially as fast delivery is expected rather than exceptional.

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