The New Warehouse Podcast
The New Warehouse podcast hosted by Kevin Lawton is your source for insights and ideas from the distribution, transportation and logistics industry. New episodes every Monday and Wednesday morning bring you the latest from industry experts and thought leaders.
The New Warehouse Podcast
The Evolution of PR & Marketing in Material Handling
It's no secret that the material handling world has evolved dramatically in the last few years. With more technology than ever before being utilized in the material handling space the way to create awareness around what is happening has changed as well.
In this originally live podcast Kevin was joined by Ashton Maxfield, President & Founder of Master Plan Communications, to discuss how PR and marketing have evolved along with the material handling industry.
Ashton saw the evolution coming and decided to apply what he had learned in other industries to the material handling industry and has worked with companies like Big Joe and Nucor Warehouse Systems to help get their message out.
If you're curious how to get your message out whether you are a start up in the space, PR or marketing professional or an already established company looking to evolve this is the session for you.
We'll also dive into how to maximize your ProMat and tradeshow presence.
Learn more about Master Plan Communications here.
Learn more about Zebra Robotics here.
